Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
161 posts
But How Are You Going to Make Money??
I alluded that this blog post was coming in my post about Katch shutting down, let’s discuss the elephant in the room, shall we?? Somebody (it may have been me) said that if your business isn’t…
Read note →{VIDEO} What if they want a Faster Horse??
When you’re in the process of developing products and services to sell, every business guru advises asking your audience what they want from you. As a matter of fact, in this blog post I actually…
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Tips to Use Facebook Groups to Grow Your Business
Facebook groups are the not-so-new hotness. With the decline in organic reach, the “pay to play” mantra of getting your content seen by more of your audience is frustrating a lot of business…
Read note →What if Social Media Disappeared??
“I don’t have a website, I just use Facebook for my business.” Every time a small business owner says this to me, I die a little inside…. Picture it, Sicily (or that place where you live). You…
Read note →Who Are You Talking To?? Finding Your Target Audience
“The easiest way to build a successful business is to sell people what they already want to buy.” – me If this is the case, every business owner should be rolling in the dough, right? WRONG. Even…
Read note →Social Media is a Tool, Use it as Such
*a version of this post originally appeared in The Sierra Vista Herald. Dear Small Business Owner/Entrepreneur, If you’re going to take your phone in the bathroom and sleep with it under your…
Read note →Time for School…..
It’s a proven fact that Entrepreneurial Wonders are lifelong learners., because you can’t be AH-MAZING at something if you’re not educating yourself about it regularly. That’s how I get to help…
Read note →Why Content Marketing Matters
“Nobody watches it anyway, there’s really no point in starting anything new.” Somebody said this during a meeting about a public access TV station that had spots available for practically anyone…
Read note →How I (and You Should) Use Facebook Messenger to Take Care of Business
In case you missed it, Mark Zuckerberg posted on his FB page in Jan 2016 that messenger had basically taken over the world… As I said in this blog post, when you can’t outmarket your competition…
Read note →If You Can’t Outmarket, Outserve
Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your…
Read note →Get Your Brick & Mortar Business Online
You’ve worked hard to build your local business, and you realize that you might be missing out on dollars by not being online, congratulations! You know that in this technology-driven age, people…
Read note →Make Your Great Product Even Greater
Wouldn’t it be nice to know what people are thinking about your product? The only way to know is to ask. Customer feedback is important because it gives you insight on how you can improve your…
Read note →Business Marketing Lessons from Beyonce
It’s the day after the Super Bowl and is anybody really talking about anything else except the halftime show?? I did a Periscope broadcast about the model we see Beyonce following with regard to…
Read note →Five Myths Every Entrepreneur Believes About Starting a Business
I simply can’t stand the thought of you walking around believing falsehoods about the life of a business owner. The decision to start a business is a BIG ONE, and you should arm yourself with as…
Read note →Five Mistakes Most People Make When Starting a Blog
I know, you’re probably tired of hearing about blogging by now… Unfortunately for you, it’s not going anywhere in the near future, so I strongly encourage you to start learning and implementing,…
Read note →Grow Your Business with a Column
Content marketing is the publishing of content with the purpose of increasing awareness for your product and/or service. Purpose-driven business and brand owners can “do” this type of marketing…
Read note →No Competition? Here’s Why You Should Find Some….
One of the questions I ask on my mentoring client intake form is about competitors. I know as bootstrappers we really don’t want to think about what our competitors are dong, especially if it…
Read note →Start Your Blog Journey this Year
Happy New Year! I know many of you have probably made lofty resolutions that you’ve already forgotten or abandoned altogether, but if starting a blog is on the list, I’d like to help you get the…
Read note →End of Year Business Audit: Bootstrapper’s Edition
You know the phrase, “You’ll never know where you’re going if you don’t know where you’ve been?” Well, I don’t have the luxury of wandering aimlessly through life (neither do you), so I like to be…
Read note →Periscope: Guide to Getting Started
In my opinion, Periscope is the only remaining social network that is truly global. Even with a timeline for users, there is a way to circumvent the algorithm (without paying). This live streaming…
Read note →Ready when you are
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