Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
40 posts
You Can’t Fix Fuzzy Marketing with More Content: Why Brand Clarity Comes First
Can you imagine how frustrating it would be to feel like you’re doing all the “right” things in your marketing — posting consistently, sending emails, doing video — and still not seeing results?…
Read note →5 Signs You Need a Marketing Strategy Makeover
When your marketing starts to feel off, that usually means there’s a reason to start asking new questions.But the hard part isn’t calling out the symptoms of the disconnect, it’s knowing whether…
Read note →Stop Guessing, Start Leading: Why Your Business Needs a Marketing Strategy Blueprint
The Marketing Strategy Blueprint isn’t just a plan for what to post—it’s a full messaging and content system built with your goals, audience, and brand voice at the center.
Read note →The Future of Content Planning: AI as Your Strategic Ally
Content planning has always been a cornerstone of effective marketing, but we tend to overlook/ignore/act like it’s not time-consuming and overwhelming. Enter AI. AI can revolutionize how you…
Read note →Why AI Fails Without a Strong Brand Foundation (and How to Fix It)
AI is a powerful technology and tool, but it’s not magic. When it comes to marketing, the success of your AI outputs/experience depends on what you feed it. If your brand’s foundation is weak or…
Read note →From Curiosity to Confidence: Lessons from a Year of Marketing Clarity with AI
The year is coming to a close, and I’m reflecting on an incredible year of growth—growth for my business and for the business owners and marketers I’ve had the privilege of working with. This year…
Read note →Leverage AI for Customer Discovery: Takeaways from the AI Insights Summit
As a speaker for the recent AI Insights Summit, I had the opportunity to share strategies on how AI can revolutionize how we approach customer discovery and content strategy. My session,…
Read note →Marketing Strategy 101: Mapping Your Customer’s Journey
Do you have enough content to suppport your intended customer through their journey to saying yes? According to a 2023 Google-commissioned study, 60% of consumers take an average of six or more…
Read note →Communicate Your Brilliance: Stand Out on Your UVP
In a highly competitive market, it is crucial to clearly define and communicate your unique value proposition (UVP) to differentiate your brand and capture your audience’s attention. Sometimes…
Read note →The Lifespan of Organic Online Content and the Importance of a Clear Marketing Strategy
Small business owners (the ones I know at least…) LOVE content – coming up with topics, saving ideas, watching videos, and sharing other people’s posts. Sometimes, it seems nothing matters more…
Read note →Chamber of Commerce Rebrand Success: A Fresh Start for Community Engagement
Celebrating a 60th Anniversary with a complete rebrand is a bold move. For the CEO of a Chamber of Commerce in a community of approximately 70,000 people, revitalizing their brand identity and…
Read note →Going Beyond the Surface: The Crucial Role of Deep Customer Discovery in Effective Marketing
Regardless of the marketing medium—be it email, social media, billboards, or videos—knowing what to say to move your intended customer through their decision-making journey is crucial. I challenge…
Read note →Embracing Evolution: The Key to Thriving in New Business Seasons
At the time I’m writing this post, 2/3 of the first quarter of a new year have passed. As I’ve been reflecting on my own recent marketing shifts, I’ve envisioned what it means to thrive in this…
Read note →Unlock Marketing Potential with Lean Six Sigma’s 5S Method
My work with clients is all about delivering marketing strategies that are guided by their goals, reflect their brand identity, aligned with their intended customers and drive results. In this…
Read note →Empathy is Innovative – Don’t Leave it Out of Your Marketing
In today’s digital age, effective marketing requires more than trends; it demands a deep understanding and empathy toward our audience. I read an article recently where this concept was…
Read note →Beat Marketing Overwhelm with a Content Strategy Jumpstart
In the digital marketing space online brand owners wrestle with WAY too many perspectives about social media and content strategies. With so much advice on what to do (and what not to do), it’s…
Read note →The Invisible Drivers of Marketing Success: Traditional Tactics Just Aren’t Enough
You’ve spent hours perfecting your social media captions, obsessed over analytics, and revised your email funnels over and over again. Has all that activity led to tangible growth in your brand?…
Read note →On Pause: How to Take a Strategic Step Back for Marketing Success
In the world of business ownership, the word “pause” is often considered to be taboo. There is value in being known as productive, to work harder, to go faster, and do more. I subscribed to this…
Read note →The Top 5 Barriers to Content Success for Online Brands – and How to Overcome Them
In these digital days and times, content is the currency of success for online brands. It’s the driving force behind building awareness, establishing credibility, inviting engagement, and creating…
Read note →Is your Content Creating Confusion or Answering Questions?
If you’re creating a LOT of content, spreading it out all across your platforms and you’re not getting the results you’re looking for, your content could be creating gaps instead of filling them.…
Read note →Ready when you are
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