Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
07 posts
AI Without Confusion: AZ Association for Lifelong Learning Conference
A few weeks ago I spoke at the Arizona Association for Lifelong Learning Conference about responsible AI adoption in adult education, and I started my session with a message I wanted every…
Read note →Responsible AI for Organizations That Can’t Afford Mistakes, Part 3: Why Nonprofits Can’t Treat AI Like a Productivity Tool
Many nonprofits are already using AI; they just haven’t decided how to use it. That distinction matters more than most leaders realize. Because when AI enters an organization without a clear…
Read note →Responsible AI for Organizations That Can’t Afford Mistakes, Part 2: Where Workflows Fit in AI Governance
In the first article in this series, I introduced the framework I use when guiding nonprofits and midsize organizations through responsible AI adoption: Clarity → Governance → Workflow → Tools →…
Read note →Responsible AI for Organizations that Can’t Afford Mistakes, Part 1: My Framework for Responsible AI Adoption in Nonprofits & Midsize Organizations
Most AI adoption strategies are currently being written by the ‘Add to Cart’ button. We’re treats subscriptions like solutions, which is a bit like buying a treadmill and wondering why your heart…
Read note →AI Isn’t a Tool: Why Treating It Like an Intelligence System Matters More
I’ve watched the same patterns play out over and over: business owner try to use AI for their marketing. They type in a prompt. The output comes back…it’s okay, but not quite right. So they try…
Read note →Why Your AI Content Still Feels Generic (And How to Fix It in a Day)
The uncomfortable truth about ChatGPT, Claude, and every other AI tool you’re using right now You’ve probably seen it happen. Someone posts about how they “used AI to write their entire content…
Read note →What an AI Watchdog Series Should Make You Ask About Your Brand
Over the past few weeks, I’ve been diving into The Atlantic’s AI Watchdog series, a powerful and sometimes unsettling look at how the content we’ve all created (books, videos, articles, social…
Read note →Ready when you are
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