Notes

Content planning, guardrails, and craft.

Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.

Archive

84 posts
3 min readMarketing Strategy

5 Ways AI Helps Marketing Teams Save Time (Without Replacing Creativity)

Business owners with in-house marketing teams are always looking for ways to save time, get more done, and improve efficiency while maintaining creativity and quality. With so much hype around AI,…

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3 min readMarketing Strategy

Transform Your Brand’s Marketing this Summer – Augusta, GA

This summer, my company, Renegade Creative Media Group (RCMG), in partnership with theClubhou.se, invites business owners in the CSRA to Marketing Summer School—a comprehensive workshop series…

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2 min readMarketing Strategy

2020 Outcomes: Four C’s to Guide Your Successful New Year

Happy New Year! I spent last few days of 2020 doing Orientation Sessions with business & brand owners from all over the globe reviewing their Content Clarity Blueprints, and it was so much fun!…

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3 min readMarketing Strategy

My Top Five Live Broadcasts of 2020 (So Far)

We had grand plans at the beginning of this year, didn’t we? After creating our 2020 vision boards and setting goals that challenge our limits and help us achieve greater results, we embarked on a…

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2 min readMarketing Strategy

COVID-19 Resources for Small Business Owners {Facebook Live}

Business owners and entrepreneurs are overwhelmed (along with the rest of the world) with the persistent conversations about the spread of COVID-19. To add to that, there are resources that have…

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2 min readMarketing Strategy

Business Development Strategy Lesson for Entrepreneurs from Tyra Banks’ ModelLand

Supermodel, CEO, author and Renegade Creative Tyra Banks has been making the rounds on the news shows to talk about her latest venture, ModelLand. ModelLand is a beauty attraction, I imagine it to…

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2 min readMarketing Strategy

What Every Business Owner Must Know About the Five Stages of Goals

“I don’t have time.” “Nobody is supporting me.” We’ve heard (and said) all of the excuses for not achieving our goals. Why is this so hard to do? I believe that business owners struggle with…

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2 min readMarketing Strategy

Overcome Self-Doubt with Self-Awareness

Every entrepreneur deals with self-doubt as some point, and I believe self-awareness is the key to overcoming it. Becoming self-aware requires you to evaluate yourself objectively and TELL THE…

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2 min readMarketing Strategy

Five Lessons I Learned About Entrepreneurship from the Army

For many servicemembers Veteran’s Day is the one day of the year we don’t feel weird for “bragging” on ourselves and our military service. Many veterans operate day-to-day with their heads down,…

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2 min readMarketing Strategy

2019 NFL Player Networking Event, Action Online Marketing

When you “shoot your shot”, are you prepared to deliver?? After first attending the Player Networking Event in 2017 as a vendor, I pitched my digital media services and returned in 2019 as the…

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2 min readMarketing Strategy

Know Your Environment (The 50th Law)

“You must always operate with feedback on the quality of your product.” But what if you don’t know who your target is? In order to have a successful business, you’ll have to sell stuff – but if…

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2 min readMarketing Strategy

Unfair Advantage of Entrepreneurship

[vc_row][vc_column][vc_column_text]I need to challenge your way of thinking.. when it comes to you launching, growing and scaling your business – you have an advantage as an entrepreneur. You –…

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2 min readMarketing Strategy

How to Define Your Brand Values

Values (for your business) creates value (for your business). Entrepreneurs and small business owners are doers….sometimes we get so pumped to do the work that we skip over the thinking and…

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2 min readMarketing Strategy

Practice Your Way to Excellence

In case you hadn’t heard me say this a thousand times already, I’m an Army veteran. I know for a fact that my experience being a soldier continues to help me in running my business on a day-to-day…

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2 min readMarketing Strategy

Repurpose Your Content for IGTV

[vc_row][vc_column][vc_column_text]Instagram, the second largest social networking platform, rolled out IGTV in mid-June 2018. IGTV is Instagram’s “answer” to Youtube (in my opinion), as it allows…

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2 min readMarketing Strategy

Strategic Planning for Entrepreneurs: Be Like Marvel

Marvel is a marketing behemoth. They are experts at staying relevant and dominating online conversations, particularly when a new movie is coming out, and the company uses a fundamental business…

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2 min readMarketing Strategy

Do You Have a Media Company Mentality?

You’re a busy business owner, I get it. You want to focus on selling more of your products and services to more people….but you might not have the capital to pay for ads or hire influencers.…

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3 min readMarketing Strategy

Five Lines from Black Panther that Inspire Entrepreneurial Greatness

Unless you’ve been underneath a rock in the middle of a black hole-like vortex in space, you heard that the latest installment in the Marvel Cinematic Universe , Black Panther, premiered on Feb…

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2 min readMarketing Strategy

How to Set Goals…and Succeed

You’ve bought the planner, the fancy pens and you head to your favorite coffee shop for a planning session. You give yourself time to dream and you jot down the goals that you have for your…

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2 min readMarketing Strategy

Choosing Your Word of the Year

Don’t want to read this post or watch the video? Get the Word of the Year Discovery worksheet here. I’ve never been a fan of setting New Year’s Resolutions, if there was something I needed to…

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