Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
161 posts
Generate Passive Income through Infoproducts
The average millionaire has seven streams of income. If you’re reading this and you consider yourself to be an entrepreneur, small business owner or side hustler, chances are you’ve heard this…
Read note →
Four Video Marketing Best Practices
If you follow me online you’ve probably heard me say that social media is a long game. You’re not going to get an immediate return on the investment of your time to create awesome stuff and post…
Read note →NUMBER ONE Marketing Mistake Entrepreneurs Make
Mistakes are an unavoidable part of the entrepreneurial journey, but if it’s possible to learn from another person’s blunders, why not do it? According to Mr. Webster, marketing is defined as “the…
Read note →Four Tips to Push Past Your Business Plateaus
Is your business stuck? Do you feel like you’ve stalled or hit a ceiling in your growth? Been there…will probably be there again. Hitting a plateau in your business comes with the territory – but…
Read note →{VIDEO} How to Be Your Own Publicist
Publicity, exposure, attention…we entrepreneurs want all of these things for their business, don’t we? In part one of this blog series I talked about the branding lessons that we could learn from…
Read note →How to Brand Your Business Like a Champ
The word “brand” can be confusing… we usually hear it in conversations about large corporations so it’s hard to think that this term can apply to micro/small business owners and entrepreneurs. The…
Read note →{VIDEO} Evolve or Die: Is It Time to Pivot?
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” If you’re a business owner and this Jack Welch quote doesn’t shake you up, you might have a…
Read note →Livestreaming Fears: 5 Ways to Deal
Most business owners that I talk to about using live video for their business are afraid to so. The two concerns (fears) that I hear the most are, “What if I run out of things to say?” and “What…
Read note →Five Livestreaming Don’ts That Are Stifling Your Greatness
Look here, I want you to be great. I want you to win. I want you to build the business that is in your heart to build….so stop livestreaming like an amateur. There are do’s and don’ts to…
Read note →{VIDEO} Strategy and Campaign: Your Business Needs Both
“I tried that once. It didn’t work. I’m done.” After writing the Pokemon Go blog post I had a few conversations with local business owners that had already tried ONCE to use the game to bring new…
Read note →17 Quotes to Challenge You to Take Your #BabyStepstoGreatness
Building your own business is hard….really hard. There’s going to come a time, regardless of where you are in your journey, where you’ll want to quit. (yep, I said it..) The ups and downs of this…
Read note →How to Take Your Own Professional-Looking Headshots
“You’re a business owner, what’s up with the selfies on your website?” Your headshot is THEE way to express yourself in a professional manner to your potential customers and clients, but are you…
Read note →Use “Pokemon Go” as a Marketing Tool for Your Business
Since Pokemon Go came on the scene, I’ve heard two questions in my circles: “What is Pokemon Go??” “I’m not a kid, own a business, why should I care?” Pokemon Go is the fastest growing game/app to…
Read note →Social Media Opportunities & Responsibilities
Social media is the great equalizer – small businesses and entrepreneurs are able to compete for the same audiences as the big guys. The opportunities to build an audience, connect on a deeper…
Read note →Social Media Day – Sierra Vista, AZ
June 30, 2016 was the first ever Social Media Day in Sierra Vista. Social Media Day was started in 2010 by Mashable as a global celebration of the growth of social media and its continuing…
Read note →Need More Customers?? Boost Your Business with Live Events
Ask nearly anyone in business today what’s working best for them in terms of networking, and attending live events will be near the top of the list. I’ve talked, written blog posts and recorded…
Read note →{VIDEO} Do You Know Why You Need a Why??
“What’s the why for your business?” As a business owner you’ve probably heard and been asked that question a bunch of times…but do you know why you need to have why?? Your why is your buffer, it’s…
Read note →Productivity and Sleep: How I Get Things Done
“I’m an entrepreneur, I don’t need to sleep.” “I’ll sleep when I’m dead.” – Kirby Puckett Being an entrepreneur, you’re probably said at least one of these one time before. When you’re building a…
Read note →
Be a Voice, Not an Echo
STOP COPYING ME!!!!!!! Okay, this isn’t grade school, but I’m seeing more of this going on in the small business community these days and I can’t take it anymore. I know that imitation is supposed…
Read note →{VIDEO} Will You Work for Free??
I know, you’re probably cringing at this question, and I understand why. As a business owner, you do what you do to make money. If you wanted to give stuff away you would’ve started a nonprofit,…
Read note →Ready when you are
Prefer the conversation over the essay?
Bring a live decision to a clarity call and we'll work it through together.