Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
161 posts
Three Reasons to Bootstrap Your Business
Do you ever wish that someone would just hand you a bag full of money to invest in your business? I know, most of us that are building our businesses piece by piece, little by little would love to…
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Avoid the Social Media Time Suck
Social media is the great equalizer – I say often that every entrepreneur doesn’t need to operate on every platform, BUT they do need to be on social media to greet their potential customers…
Read note →Four Things You Need to Know About Email Marketing
In preparing for my #BabyStepstoGreatness Action Sessions I ask my mentoring clients if they have an email list. I don’t care what your business is or when you started, email marketing is the…
Read note →Four Steps to Leverage Free Press for Your Business
Somebody once said that all press is good press (I may be paraphrasing, but you understand…). Getting free press for your business is like the keys to the kingdom – we work HARD on our…
Read note →“Gratitude Revealed” + My FAVORITE Motivational Quote
Being a business owner is somewhat of an isolated existence. Sure, you go to networking events, connect with fellow entrepreneurs and may even have your go to business BFFs to hang out with when…
Read note →My Problem With Online Business Groups
I enjoy social media. A lot. I get a kick out of connecting with people on Facebook, Twitter, Instagram, Pinterest, YouTube and Linkedin to learn about what they’re about and share what I’m about.…
Read note →The ONE Thing You’re Not Doing In Your Business That is Costing You $$$
I want you to win. I want my fellow entrepreneurs to exploit every possible tool and resource available in order to grow our businesses. I say “our” because I want the same thing for myself… That…
Read note →Build Your Empire Using My Top 5 Productivity Hacks for Entrepreneurs
Most of us already have busy lives and once you decide to start a business, your most precious resource, time, has a way of slipping away from you. I want you to win in your business, but I don’t…
Read note →What to Do When What You Want to Do is Weird
(I know, the title is a mouthful…) I talk to a lot of aspiring business owners with big dreams, bright ideas and a lot of doubt because they don’t believe people will understand their vision. To…
Read note →Hack Your Way to a Booming Blog
For many entrepreneurs, the idea of consistently writing blog posts in addition to running their business is simply exhausting. What if I told you that like most everything else, there’s a hack…
Read note →{VIDEO} You’re NOT the Boss of Your Business
Question: Why do people start businesses? Answer: Freedom, autonomy, flexibility, make money on their own terms, do their own thing, work for themselves, be in charge of their own lives, live…
Read note →Four Ways to Treat Your Website Like an Employee
I don’t know about you, but the whole hiring employees thing is NOT something I’m looking forward to. I’ve managed to get by thus far with a little help from my “friends” (independent…
Read note →{VIDEO} Use What You Have….Even if You Don’t Have Much
A major hurdle to achieving any level of success as an entrepreneur is a shift in mindset (yes really..). If you can’t see your business down the road you probably won’t ever get there….AND if you…
Read note →Your Elevator Pitch is the Secret to Your Business Success: Here’s How to Craft It
Everybody knows what an elevator pitch is, right? From the moment we enter the workforce we’re told that we should be able to tell someone what we do for a living in the amount of time it takes to…
Read note →Blog. Business. Brand – What’s the Difference?
Being in the entrepreneurial space for any amount of time you’ve probably heard the words ‘brand’ and ‘blog’ used interchangeably for the word ‘business’. People describe themselves as bloggers or…
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Four Step Content Marketing Planning Process
If have a blog, YouTube channel or post about your products/services on social media you’re not planning in advance, you are behind the curve of power. Content marketing planning doesn’t have to…
Read note →My Crazy, Mixed-Up Journey to Entrepreneurship
Sooooo, I’ve recently come to the realization that I’ve never formally introduced myself! I come busting down these internet doors and start dishing out advice about entrepreneurship and haven’t…
Read note →How to Network Without Networking
Networking isn’t only when you’re rubbing elbows, shaking hands and exchanging business cards. Here’s how you can network without networking: Change the way you think about networking. Networking…
Read note →Four Reasons Periscope is the BEST THING Since a Bread Slicer…
Are you a fan of sliced bread??? Well, let me tell you that the newest live streaming app to hit the scene is better than the PB&J your mom used to make. [Tweet “Periscope is the best thing since…
Read note →Dear Entrepreneur, You’re Screwing Up Your Success
Yep, I said it…..you’re messing up…and I want you to STOP IT. The word ‘entrepreneur’ has become sexy these days, everybody and their brother wants to start a business, and that’s AWESOME.…
Read note →Ready when you are
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