Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
29 posts
Unlock Your Content Strategy with AI: (Re)Introducing the AI-Powered Strategic Content Planning Kit
You’ve heard all the buzz around AI, but you’re still asking yourself, ‘How can this actually work for my business?’ I asked myself that too—and then I built a solution… Let’s be…
Read note →How AI is Transforming Small Businesses in 2024: Insights and Opportunities
In 2024, small businesses have increasingly turned to Artificial Intelligence (AI) to streamline operations, enhance customer experiences, and stay competitive. As someone who has been deeply…
Read note →Transforming Marketing from the Ground Up: A Financial Institution’s Success Story
A solid marketing foundation in financial services isn’t an option; it’s a necessity for success. When a leading financial institution approached me with the challenge of building its marketing…
Read note →Be Great on Live Video: 3 Tips to Help
Since 2016 I’ve been talking about how business owners should be using the power of live video to connect on a deeper level with their audiences and boost their bottom lines. Live video can be a…
Read note →3 Tips for Better Live Broadcasts
We see them everywhere – Periscope. YouTube Live. Facebook Live. Instagram Live. Live broadcasting is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by…
Read note →Social Media Tips for Frustrated Business Owners
Let me be honest – sometimes social media sucks. The constant changes, the need to be “on” all the time, it’s a lot to deal with. One day a cute cat photo made you a superstar, now everybody is…
Read note →How to Make Money Livestreaming
You can go live, create opportunities and get paid. Did you know that by 2019, online video will be responsible for 80% of global internet traffic? Everybody is already watching videos all day…
Read note →“I Use Social Media, Do I Really Need a Website?”
It’s the great social media versus website debate. This question comes up a lot during conversations about how awesome social media is for small business owners and entrepreneurs. If you’re…
Read note →The WORST Social Media Advice I’ve Ever Heard
Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain.…
Read note →Getting Started with Facebook Video
According to a 2016 Cisco study, online video accounts for more than 80% of online consumer traffic. Facebook recently hit 2 billion monthly active users and racks up about 100 million hours of…
Read note →Build a Consistent Business on Social Media
In case you hadn’t noticed, everybody AND your grandmother is on social media. If you’re one of the 400 million users on Instagram or you’re among the 1 million active mobile social media users…
Read note →Snapchat Map, Privacy & Marketing on Social Media
I’ve been known to describe Snapchat as “Instagram behind a wall”. That’s because there hasn’t been a way for users to see what others on the app are posting before they connect. The “wall”…
Read note →Four Social Media Myths to Quit Believing {New Business Owner}
When you’re new to business ownership there are a lot of people giving you advice, particularly when it comes to marketing. When you’re getting started in your business it can be difficult to know…
Read note →Getting Started on Social Media – “Newbie Edition”
Disclaimer – this article is specifically for those of you that find yourself being overwhelmed at the thought of doing as much online as a nerd like me does. You’ve probably read past articles…
Read note →Leverage Livestreaming to Boost Your Local Business
Do you know how to leverage livestreaming to Boost your local business? Do you own a brick-and-mortar store and think livestreaming is something “the other guys” do? You couldn’t be more wrong.…
Read note →You Went Live – Now What??
Congratulations on completing your first live broadcast!! Whether you used Facebook Live, Periscope or even Instagram, you’ve taken advantage of the fastest, most impactful way to build an…
Read note →Social Media Trends to Know About for 2017
If there’s anything we can be sure of when it comes to social media, it’s change. Every other day there’s a new app or website that’s taking over the world, and we can be certain that this will…
Read note →Brand Evolution and Facebook Masks: Should Snapchat be Worried?
Today is a good day for an evolution. Recently on Periscope and Facebook Live I talked about the importance of evolution, particularly for those business owners that may missed the mark on their…
Read note →Four Video Marketing Best Practices
If you follow me online you’ve probably heard me say that social media is a long game. You’re not going to get an immediate return on the investment of your time to create awesome stuff and post…
Read note →Livestreaming Fears: 5 Ways to Deal
Most business owners that I talk to about using live video for their business are afraid to so. The two concerns (fears) that I hear the most are, “What if I run out of things to say?” and “What…
Read note →Ready when you are
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