Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
161 posts
Build a Consistent Business on Social Media
In case you hadn’t noticed, everybody AND your grandmother is on social media. If you’re one of the 400 million users on Instagram or you’re among the 1 million active mobile social media users…
Read note →Snapchat Map, Privacy & Marketing on Social Media
I’ve been known to describe Snapchat as “Instagram behind a wall”. That’s because there hasn’t been a way for users to see what others on the app are posting before they connect. The “wall”…
Read note →Four Social Media Myths to Quit Believing {New Business Owner}
When you’re new to business ownership there are a lot of people giving you advice, particularly when it comes to marketing. When you’re getting started in your business it can be difficult to know…
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You’re the Bottleneck: Prepare to Delegate in 5 Steps
Every small business owner wants to scale up, right? We want to serve more people, sell more stuff and make more money. But if you’re still doing every job in your business, how can that be…
Read note →Getting Started on Social Media – “Newbie Edition”
Disclaimer – this article is specifically for those of you that find yourself being overwhelmed at the thought of doing as much online as a nerd like me does. You’ve probably read past articles…
Read note →Leverage Livestreaming to Boost Your Local Business
Do you know how to leverage livestreaming to Boost your local business? Do you own a brick-and-mortar store and think livestreaming is something “the other guys” do? You couldn’t be more wrong.…
Read note →Business Growth Strategy: Customer Acquisition or Retention?
If you want your business to grow, do you focus on customer acquisition or retention? It doesn’t matter if you’re in the startup phase or have years’ worth of business longevity, you should always…
Read note →Pivot Your Business for Growth
How do you know when it’s time to pivot? In basketball, a pivot is the action of stepping with one foot while keeping the other foot at its point of contact with the floor. We see players doing…
Read note →Scale Up Your Quarterly Business Plan
Business planning is something that many business and brand owners have an opportunity to make time for. The day-to-day operations, social media, networking, and other items on the never-ending…
Read note →You Went Live – Now What??
Congratulations on completing your first live broadcast!! Whether you used Facebook Live, Periscope or even Instagram, you’ve taken advantage of the fastest, most impactful way to build an…
Read note →How to Use Instagram Slideshow
I’ve written here in the past that Instagram is becoming more and more like Facebook, with a lil’ Snapchat mixed in, and today’s rollout of Instagram Slideshow, which allows users to upload…
Read note →2017 Super Bowl Player Networking Event
Over Super Bowl weekend I had to opportunity to travel to Houston for the weekend to have a little fun and participate in the 17th Annual Player Networking Event. This event is designed to assist…
Read note →Don’t Have a Social Media Strategy? You’re Missing Out
Do you know the importance of having a social media strategy? So you own/operate an organization in today’s digital world and you don’t use social media…at all? You must own one of those…
Read note →Best of the Blog: My Top Posts of 2016
It’s the end of the year, woo hoo!!!! You might be reflecting on your accomplishments over the past 12 months, evaluating where you stand today and making plans for the coming year. Part of my…
Read note →The Ultimate End-of-Year, Before & After Christmas Gift List for Your Favorite Creative Entrepreneur
They’ve made it through Black Friday, Cyber Monday, Small Business Saturday and are probably ready for 2016 to be over…it’s a great time for a gift! In case you’re struggling with knowing what to…
Read note →Social Media Trends to Know About for 2017
If there’s anything we can be sure of when it comes to social media, it’s change. Every other day there’s a new app or website that’s taking over the world, and we can be certain that this will…
Read note →How Do You Measure Support?
“My friends and family don’t support my business.” I’ve heard these words more times than I can count from business owners. We expect the people in our immediate circle – family members (both near…
Read note →Brand Evolution and Facebook Masks: Should Snapchat be Worried?
Today is a good day for an evolution. Recently on Periscope and Facebook Live I talked about the importance of evolution, particularly for those business owners that may missed the mark on their…
Read note →Five Website Mistakes You’re Making
Let’s be honest, entrepreneurs make mistakes…a lot of them. The whole “learning and growing” part of this journey of building a business involves missteps, blunders and errors. However, if an…
Read note →Dear Entrepreneur, Motivation Doesn’t Matter
Uh, excuse me, what?? Everything that we’ve ever been told as an entrepreneur revolves around motivation. We have to motivate ourselves, we need to create playlists, collect quotes, visualize,…
Read note →Ready when you are
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