Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
161 posts
Unfair Advantage of Entrepreneurship
[vc_row][vc_column][vc_column_text]I need to challenge your way of thinking.. when it comes to you launching, growing and scaling your business – you have an advantage as an entrepreneur. You –…
Read note →How to Define Your Brand Values
Values (for your business) creates value (for your business). Entrepreneurs and small business owners are doers….sometimes we get so pumped to do the work that we skip over the thinking and…
Read note →Practice Your Way to Excellence
In case you hadn’t heard me say this a thousand times already, I’m an Army veteran. I know for a fact that my experience being a soldier continues to help me in running my business on a day-to-day…
Read note →Repurpose Your Content for IGTV
[vc_row][vc_column][vc_column_text]Instagram, the second largest social networking platform, rolled out IGTV in mid-June 2018. IGTV is Instagram’s “answer” to Youtube (in my opinion), as it allows…
Read note →Strategic Planning for Entrepreneurs: Be Like Marvel
Marvel is a marketing behemoth. They are experts at staying relevant and dominating online conversations, particularly when a new movie is coming out, and the company uses a fundamental business…
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Social Media Tips for Frustrated Business Owners
Let me be honest – sometimes social media sucks. The constant changes, the need to be “on” all the time, it’s a lot to deal with. One day a cute cat photo made you a superstar, now everybody is…
Read note →How to Make Money Livestreaming
You can go live, create opportunities and get paid. Did you know that by 2019, online video will be responsible for 80% of global internet traffic? Everybody is already watching videos all day…
Read note →Do You Have a Media Company Mentality?
You’re a busy business owner, I get it. You want to focus on selling more of your products and services to more people….but you might not have the capital to pay for ads or hire influencers.…
Read note →Five Lines from Black Panther that Inspire Entrepreneurial Greatness
Unless you’ve been underneath a rock in the middle of a black hole-like vortex in space, you heard that the latest installment in the Marvel Cinematic Universe , Black Panther, premiered on Feb…
Read note →How to Set Goals…and Succeed
You’ve bought the planner, the fancy pens and you head to your favorite coffee shop for a planning session. You give yourself time to dream and you jot down the goals that you have for your…
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WARNING: You’re Losing Money by Not Creating Content
“Content is everything. Everything is content.” I’ve been known to say this to my one-on-one clients when they say there’s no time to create and publish content. In this saturated online…
Read note →Choosing Your Word of the Year
Don’t want to read this post or watch the video? Get the Word of the Year Discovery worksheet here. I’ve never been a fan of setting New Year’s Resolutions, if there was something I needed to…
Read note →Five Ways to Refresh Your Marketing for the New Year
It’s always a good time to refresh your marketing, and if you want to hit the ground running for the new year, starting as soon as possible is ideal. If you’re looking to attract more…
Read note →Black Friday Infoproduct Ideas
Black Friday is the beginning of the “big money” time of the year. 2019 stats predict consumer spending to exceed $90 billion, and if you don’t yet know what you’ll sell and where to begin, this…
Read note →“I Use Social Media, Do I Really Need a Website?”
It’s the great social media versus website debate. This question comes up a lot during conversations about how awesome social media is for small business owners and entrepreneurs. If you’re…
Read note →The Worst Thing to Be is Boring in Business: How to Be a Purple Cow
Is your business remarkable? Do you push the envelope? Challenge the status quo? Disrupt your industry? This is what a purple cow does. In Seth Godin’s book, Purple Cow, he outlines the…
Read note →Dealing with Bullies in Business
Nobody is going to tell you this, so hear goes – the bullies you dealt with in school grew up and started businesses….and they haven’t changed. Thus far you’ve done all the right things – you stay…
Read note →The WORST Social Media Advice I’ve Ever Heard
Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain.…
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Record Your Own Professional Videos
When it comes to marketing, there’s no more powerful medium than video. At the rate that video viewing is expected to continue increasing in the future, it’s a MUST for small business owners and…
Read note →Getting Started with Facebook Video
According to a 2016 Cisco study, online video accounts for more than 80% of online consumer traffic. Facebook recently hit 2 billion monthly active users and racks up about 100 million hours of…
Read note →Ready when you are
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