Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
161 posts
Avoid Crappy Content Marketing: Three Things to Look Out For
Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content.…
Read note →Why Your Learning Is a Content Marketing Hack
I get a kick out of teaching entrepreneurs how to excel in their businesses, but I know I wouldn’t be able to do that if I wasn’t learning myself. I believe that once you stop learning, you stop…
Read note →Top Five Content Marketing Answers You Need to Know Now
“Content is everything. Everything is content.” – Moniek James If you’ve followed me online for a while you may have heard me say this once or 3-5 times. I believe that content is THE way for…
Read note →How to Be a Mesmerizing Content Marketer: Award-Winning Playwright & Screenwriter Offer Tips
Now more than ever, it matters that business owners are sending the right message. When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality…
Read note →Content is the Building Block for Your Marketing
“Make your marketing so useful people would pay for it.” – Jay Baer Every business owner knows they should be marketing constantly, right? Whether you choose to pay for it or not, promoting your…
Read note →Six Essential Content Marketing Lessons You Need to Know Inspired by ‘Hamilton’ on Disney Plus
Hamilton is on Disney+ and I’m beyond excited. The play brought fresh interest and excitement during its run on Broadway, and now it’s available for anybody with a subscription to watch on repeat.…
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My Top Five Live Broadcasts of 2020 (So Far)
We had grand plans at the beginning of this year, didn’t we? After creating our 2020 vision boards and setting goals that challenge our limits and help us achieve greater results, we embarked on a…
Read note →Four Livestreaming Content Marketing Advantages
In my opinion, content marketing provides the type of benefits for business owners that can’t be duplicated. If you’re taking advantage of this time where people are spending more time at home…
Read note →Beat Content Marketing Imposter Syndrome With One Mindset Shift
Do you sometimes feel like if you were to publish more content online you’ll be exposed as a fraud?Are you worried that you’re not the expert so you can’t possibly have anything to offer somebody…
Read note →COVID-19 Resources for Small Business Owners {Facebook Live}
Business owners and entrepreneurs are overwhelmed (along with the rest of the world) with the persistent conversations about the spread of COVID-19. To add to that, there are resources that have…
Read note →Business Development Strategy Lesson for Entrepreneurs from Tyra Banks’ ModelLand
Supermodel, CEO, author and Renegade Creative Tyra Banks has been making the rounds on the news shows to talk about her latest venture, ModelLand. ModelLand is a beauty attraction, I imagine it to…
Read note →What Every Business Owner Must Know About the Five Stages of Goals
“I don’t have time.” “Nobody is supporting me.” We’ve heard (and said) all of the excuses for not achieving our goals. Why is this so hard to do? I believe that business owners struggle with…
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Be Great on Live Video: 3 Tips to Help
Since 2016 I’ve been talking about how business owners should be using the power of live video to connect on a deeper level with their audiences and boost their bottom lines. Live video can be a…
Read note →Overcome Self-Doubt with Self-Awareness
Every entrepreneur deals with self-doubt as some point, and I believe self-awareness is the key to overcoming it. Becoming self-aware requires you to evaluate yourself objectively and TELL THE…
Read note →Five Lessons I Learned About Entrepreneurship from the Army
For many servicemembers Veteran’s Day is the one day of the year we don’t feel weird for “bragging” on ourselves and our military service. Many veterans operate day-to-day with their heads down,…
Read note →Own What You Create – Content Marketing Lesson from Taylor Swift
Content is everything, everything is content. My approach to launching and building my businesses over the years has been to leverage content for maximum impact. Because I see practically…
Read note →“Everybody Has a Story” – 2019 Player Networking Event, Jack Canfield + Patty Aubery
“Everybody has a story.” If you’re a business owner and you believe this to be true, then you also believe that you have something to say. I attended the 2019 Player Networking Event in Atlanta…
Read note →2019 NFL Player Networking Event, Action Online Marketing
When you “shoot your shot”, are you prepared to deliver?? After first attending the Player Networking Event in 2017 as a vendor, I pitched my digital media services and returned in 2019 as the…
Read note →Know Your Environment (The 50th Law)
“You must always operate with feedback on the quality of your product.” But what if you don’t know who your target is? In order to have a successful business, you’ll have to sell stuff – but if…
Read note →3 Tips for Better Live Broadcasts
We see them everywhere – Periscope. YouTube Live. Facebook Live. Instagram Live. Live broadcasting is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by…
Read note →Ready when you are
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