Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
161 posts
Transform Your Brand’s Marketing this Summer – Augusta, GA
This summer, my company, Renegade Creative Media Group (RCMG), in partnership with theClubhou.se, invites business owners in the CSRA to Marketing Summer School—a comprehensive workshop series…
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The Lifespan of Organic Online Content and the Importance of a Clear Marketing Strategy
Small business owners (the ones I know at least…) LOVE content – coming up with topics, saving ideas, watching videos, and sharing other people’s posts. Sometimes, it seems nothing matters more…
Read note →Chamber of Commerce Rebrand Success: A Fresh Start for Community Engagement
Celebrating a 60th Anniversary with a complete rebrand is a bold move. For the CEO of a Chamber of Commerce in a community of approximately 70,000 people, revitalizing their brand identity and…
Read note →Going Beyond the Surface: The Crucial Role of Deep Customer Discovery in Effective Marketing
Regardless of the marketing medium—be it email, social media, billboards, or videos—knowing what to say to move your intended customer through their decision-making journey is crucial. I challenge…
Read note →Embracing Evolution: The Key to Thriving in New Business Seasons
At the time I’m writing this post, 2/3 of the first quarter of a new year have passed. As I’ve been reflecting on my own recent marketing shifts, I’ve envisioned what it means to thrive in this…
Read note →Unlock Marketing Potential with Lean Six Sigma’s 5S Method
My work with clients is all about delivering marketing strategies that are guided by their goals, reflect their brand identity, aligned with their intended customers and drive results. In this…
Read note →Empathy is Innovative – Don’t Leave it Out of Your Marketing
In today’s digital age, effective marketing requires more than trends; it demands a deep understanding and empathy toward our audience. I read an article recently where this concept was…
Read note →Beat Marketing Overwhelm with a Content Strategy Jumpstart
In the digital marketing space online brand owners wrestle with WAY too many perspectives about social media and content strategies. With so much advice on what to do (and what not to do), it’s…
Read note →The Invisible Drivers of Marketing Success: Traditional Tactics Just Aren’t Enough
You’ve spent hours perfecting your social media captions, obsessed over analytics, and revised your email funnels over and over again. Has all that activity led to tangible growth in your brand?…
Read note →On Pause: How to Take a Strategic Step Back for Marketing Success
In the world of business ownership, the word “pause” is often considered to be taboo. There is value in being known as productive, to work harder, to go faster, and do more. I subscribed to this…
Read note →The Top 5 Barriers to Content Success for Online Brands – and How to Overcome Them
In these digital days and times, content is the currency of success for online brands. It’s the driving force behind building awareness, establishing credibility, inviting engagement, and creating…
Read note →Is your Content Creating Confusion or Answering Questions?
If you’re creating a LOT of content, spreading it out all across your platforms and you’re not getting the results you’re looking for, your content could be creating gaps instead of filling them.…
Read note →Social Media Content Ideas for Service-Based Business Owners
When you’re running a business your content helps prospects and customers build Know, Like and Trust and learn how to get the most out of your company. Particularly when we think about social…
Read note →Content Strategy Vs. Content Plan: Which is Best to Have?
Does my business need a content strategy or a content plan? Which one is best? This is a question that I’ve been asked often by business and brand owners. Content marketing is one of the most…
Read note →What is a Customer Avatar and Why Do You Need One to Be Successful With Your Content?
Content marketing is a great way to increase user engagement, establish your thought leadership and promote your products and services. But if you’re not targeting the right audience with the…
Read note →3 Tips to Be a Confident Content Creator
When it comes to content marketing, I believe that confidence is a VERY important ingredient for success. As marketers who want to use a variety of online networks and channels to grow our…
Read note →5 Mistakes Business Owners Make When Planning Their Content
Are you spending a LOT of time planning the content that you intend to publish, but you’re not getting the results you want?Content marketing is an increasingly important tool for businesses of…
Read note →2020 Outcomes: Four C’s to Guide Your Successful New Year
Happy New Year! I spent last few days of 2020 doing Orientation Sessions with business & brand owners from all over the globe reviewing their Content Clarity Blueprints, and it was so much fun!…
Read note →Position Your Products for Sale Using Content
When I talk to business owners about their content marketing activities and how they’re using content, the general frustration is they’re not getting the results they want. I usually respond with…
Read note →Three Types Of People That Follow You Online – Make the Connection with Your Content
When it comes to your content marketing, what you don’t know can frustrate you and hurt your business. It takes a lot of time and resources to plan content that attracts, engages and converts your…
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