Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
84 posts
Business Marketing Lessons from Beyonce
It’s the day after the Super Bowl and is anybody really talking about anything else except the halftime show?? I did a Periscope broadcast about the model we see Beyonce following with regard to…
Read note →Five Myths Every Entrepreneur Believes About Starting a Business
I simply can’t stand the thought of you walking around believing falsehoods about the life of a business owner. The decision to start a business is a BIG ONE, and you should arm yourself with as…
Read note →Five Mistakes Most People Make When Starting a Blog
I know, you’re probably tired of hearing about blogging by now… Unfortunately for you, it’s not going anywhere in the near future, so I strongly encourage you to start learning and implementing,…
Read note →Grow Your Business with a Column
Content marketing is the publishing of content with the purpose of increasing awareness for your product and/or service. Purpose-driven business and brand owners can “do” this type of marketing…
Read note →No Competition? Here’s Why You Should Find Some….
One of the questions I ask on my mentoring client intake form is about competitors. I know as bootstrappers we really don’t want to think about what our competitors are dong, especially if it…
Read note →Start Your Blog Journey this Year
Happy New Year! I know many of you have probably made lofty resolutions that you’ve already forgotten or abandoned altogether, but if starting a blog is on the list, I’d like to help you get the…
Read note →End of Year Business Audit: Bootstrapper’s Edition
You know the phrase, “You’ll never know where you’re going if you don’t know where you’ve been?” Well, I don’t have the luxury of wandering aimlessly through life (neither do you), so I like to be…
Read note →Three Reasons to Bootstrap Your Business
Do you ever wish that someone would just hand you a bag full of money to invest in your business? I know, most of us that are building our businesses piece by piece, little by little would love to…
Read note →Four Things You Need to Know About Email Marketing
In preparing for my #BabyStepstoGreatness Action Sessions I ask my mentoring clients if they have an email list. I don’t care what your business is or when you started, email marketing is the…
Read note →Four Steps to Leverage Free Press for Your Business
Somebody once said that all press is good press (I may be paraphrasing, but you understand…). Getting free press for your business is like the keys to the kingdom – we work HARD on our…
Read note →“Gratitude Revealed” + My FAVORITE Motivational Quote
Being a business owner is somewhat of an isolated existence. Sure, you go to networking events, connect with fellow entrepreneurs and may even have your go to business BFFs to hang out with when…
Read note →The ONE Thing You’re Not Doing In Your Business That is Costing You $$$
I want you to win. I want my fellow entrepreneurs to exploit every possible tool and resource available in order to grow our businesses. I say “our” because I want the same thing for myself… That…
Read note →Build Your Empire Using My Top 5 Productivity Hacks for Entrepreneurs
Most of us already have busy lives and once you decide to start a business, your most precious resource, time, has a way of slipping away from you. I want you to win in your business, but I don’t…
Read note →What to Do When What You Want to Do is Weird
(I know, the title is a mouthful…) I talk to a lot of aspiring business owners with big dreams, bright ideas and a lot of doubt because they don’t believe people will understand their vision. To…
Read note →{VIDEO} You’re NOT the Boss of Your Business
Question: Why do people start businesses? Answer: Freedom, autonomy, flexibility, make money on their own terms, do their own thing, work for themselves, be in charge of their own lives, live…
Read note →Four Ways to Treat Your Website Like an Employee
I don’t know about you, but the whole hiring employees thing is NOT something I’m looking forward to. I’ve managed to get by thus far with a little help from my “friends” (independent…
Read note →{VIDEO} Use What You Have….Even if You Don’t Have Much
A major hurdle to achieving any level of success as an entrepreneur is a shift in mindset (yes really..). If you can’t see your business down the road you probably won’t ever get there….AND if you…
Read note →Your Elevator Pitch is the Secret to Your Business Success: Here’s How to Craft It
Everybody knows what an elevator pitch is, right? From the moment we enter the workforce we’re told that we should be able to tell someone what we do for a living in the amount of time it takes to…
Read note →Blog. Business. Brand – What’s the Difference?
Being in the entrepreneurial space for any amount of time you’ve probably heard the words ‘brand’ and ‘blog’ used interchangeably for the word ‘business’. People describe themselves as bloggers or…
Read note →My Crazy, Mixed-Up Journey to Entrepreneurship
Sooooo, I’ve recently come to the realization that I’ve never formally introduced myself! I come busting down these internet doors and start dishing out advice about entrepreneurship and haven’t…
Read note →Ready when you are
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