Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
84 posts
How to Brand Your Business Like a Champ
The word “brand” can be confusing… we usually hear it in conversations about large corporations so it’s hard to think that this term can apply to micro/small business owners and entrepreneurs. The…
Read note →{VIDEO} Evolve or Die: Is It Time to Pivot?
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” If you’re a business owner and this Jack Welch quote doesn’t shake you up, you might have a…
Read note →Five Livestreaming Don’ts That Are Stifling Your Greatness
Look here, I want you to be great. I want you to win. I want you to build the business that is in your heart to build….so stop livestreaming like an amateur. There are do’s and don’ts to…
Read note →{VIDEO} Strategy and Campaign: Your Business Needs Both
“I tried that once. It didn’t work. I’m done.” After writing the Pokemon Go blog post I had a few conversations with local business owners that had already tried ONCE to use the game to bring new…
Read note →17 Quotes to Challenge You to Take Your #BabyStepstoGreatness
Building your own business is hard….really hard. There’s going to come a time, regardless of where you are in your journey, where you’ll want to quit. (yep, I said it..) The ups and downs of this…
Read note →How to Take Your Own Professional-Looking Headshots
“You’re a business owner, what’s up with the selfies on your website?” Your headshot is THEE way to express yourself in a professional manner to your potential customers and clients, but are you…
Read note →Use “Pokemon Go” as a Marketing Tool for Your Business
Since Pokemon Go came on the scene, I’ve heard two questions in my circles: “What is Pokemon Go??” “I’m not a kid, own a business, why should I care?” Pokemon Go is the fastest growing game/app to…
Read note →Social Media Opportunities & Responsibilities
Social media is the great equalizer – small businesses and entrepreneurs are able to compete for the same audiences as the big guys. The opportunities to build an audience, connect on a deeper…
Read note →Need More Customers?? Boost Your Business with Live Events
Ask nearly anyone in business today what’s working best for them in terms of networking, and attending live events will be near the top of the list. I’ve talked, written blog posts and recorded…
Read note →{VIDEO} Do You Know Why You Need a Why??
“What’s the why for your business?” As a business owner you’ve probably heard and been asked that question a bunch of times…but do you know why you need to have why?? Your why is your buffer, it’s…
Read note →Productivity and Sleep: How I Get Things Done
“I’m an entrepreneur, I don’t need to sleep.” “I’ll sleep when I’m dead.” – Kirby Puckett Being an entrepreneur, you’re probably said at least one of these one time before. When you’re building a…
Read note →{VIDEO} Will You Work for Free??
I know, you’re probably cringing at this question, and I understand why. As a business owner, you do what you do to make money. If you wanted to give stuff away you would’ve started a nonprofit,…
Read note →But How Are You Going to Make Money??
I alluded that this blog post was coming in my post about Katch shutting down, let’s discuss the elephant in the room, shall we?? Somebody (it may have been me) said that if your business isn’t…
Read note →{VIDEO} What if they want a Faster Horse??
When you’re in the process of developing products and services to sell, every business guru advises asking your audience what they want from you. As a matter of fact, in this blog post I actually…
Read note →What if Social Media Disappeared??
“I don’t have a website, I just use Facebook for my business.” Every time a small business owner says this to me, I die a little inside…. Picture it, Sicily (or that place where you live). You…
Read note →Who Are You Talking To?? Finding Your Target Audience
“The easiest way to build a successful business is to sell people what they already want to buy.” – me If this is the case, every business owner should be rolling in the dough, right? WRONG. Even…
Read note →Time for School…..
It’s a proven fact that Entrepreneurial Wonders are lifelong learners., because you can’t be AH-MAZING at something if you’re not educating yourself about it regularly. That’s how I get to help…
Read note →If You Can’t Outmarket, Outserve
Competition is stiff in the small business world, and from the day you decide to embark on your entrepreneurial journey you’ll be in a sea of competitors, all vying for the attention of your…
Read note →Get Your Brick & Mortar Business Online
You’ve worked hard to build your local business, and you realize that you might be missing out on dollars by not being online, congratulations! You know that in this technology-driven age, people…
Read note →Make Your Great Product Even Greater
Wouldn’t it be nice to know what people are thinking about your product? The only way to know is to ask. Customer feedback is important because it gives you insight on how you can improve your…
Read note →Ready when you are
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