Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
29 posts
Social Media Day – Sierra Vista, AZ
June 30, 2016 was the first ever Social Media Day in Sierra Vista. Social Media Day was started in 2010 by Mashable as a global celebration of the growth of social media and its continuing…
Read note →Tips to Use Facebook Groups to Grow Your Business
Facebook groups are the not-so-new hotness. With the decline in organic reach, the “pay to play” mantra of getting your content seen by more of your audience is frustrating a lot of business…
Read note →Social Media is a Tool, Use it as Such
*a version of this post originally appeared in The Sierra Vista Herald. Dear Small Business Owner/Entrepreneur, If you’re going to take your phone in the bathroom and sleep with it under your…
Read note →Why Content Marketing Matters
“Nobody watches it anyway, there’s really no point in starting anything new.” Somebody said this during a meeting about a public access TV station that had spots available for practically anyone…
Read note →How I (and You Should) Use Facebook Messenger to Take Care of Business
In case you missed it, Mark Zuckerberg posted on his FB page in Jan 2016 that messenger had basically taken over the world… As I said in this blog post, when you can’t outmarket your competition…
Read note →Periscope: Guide to Getting Started
In my opinion, Periscope is the only remaining social network that is truly global. Even with a timeline for users, there is a way to circumvent the algorithm (without paying). This live streaming…
Read note →Avoid the Social Media Time Suck
Social media is the great equalizer – I say often that every entrepreneur doesn’t need to operate on every platform, BUT they do need to be on social media to greet their potential customers…
Read note →My Problem With Online Business Groups
I enjoy social media. A lot. I get a kick out of connecting with people on Facebook, Twitter, Instagram, Pinterest, YouTube and Linkedin to learn about what they’re about and share what I’m about.…
Read note →Hack Your Way to a Booming Blog
For many entrepreneurs, the idea of consistently writing blog posts in addition to running their business is simply exhausting. What if I told you that like most everything else, there’s a hack…
Read note →Ready when you are
Prefer the conversation over the essay?
Bring a live decision to a clarity call and we'll work it through together.