Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
84 posts
Five Ways to Refresh Your Marketing for the New Year
It’s always a good time to refresh your marketing, and if you want to hit the ground running for the new year, starting as soon as possible is ideal. If you’re looking to attract more…
Read note →Black Friday Infoproduct Ideas
Black Friday is the beginning of the “big money” time of the year. 2019 stats predict consumer spending to exceed $90 billion, and if you don’t yet know what you’ll sell and where to begin, this…
Read note →The Worst Thing to Be is Boring in Business: How to Be a Purple Cow
Is your business remarkable? Do you push the envelope? Challenge the status quo? Disrupt your industry? This is what a purple cow does. In Seth Godin’s book, Purple Cow, he outlines the…
Read note →Dealing with Bullies in Business
Nobody is going to tell you this, so hear goes – the bullies you dealt with in school grew up and started businesses….and they haven’t changed. Thus far you’ve done all the right things – you stay…
Read note →You’re the Bottleneck: Prepare to Delegate in 5 Steps
Every small business owner wants to scale up, right? We want to serve more people, sell more stuff and make more money. But if you’re still doing every job in your business, how can that be…
Read note →Business Growth Strategy: Customer Acquisition or Retention?
If you want your business to grow, do you focus on customer acquisition or retention? It doesn’t matter if you’re in the startup phase or have years’ worth of business longevity, you should always…
Read note →Pivot Your Business for Growth
How do you know when it’s time to pivot? In basketball, a pivot is the action of stepping with one foot while keeping the other foot at its point of contact with the floor. We see players doing…
Read note →Scale Up Your Quarterly Business Plan
Business planning is something that many business and brand owners have an opportunity to make time for. The day-to-day operations, social media, networking, and other items on the never-ending…
Read note →How to Use Instagram Slideshow
I’ve written here in the past that Instagram is becoming more and more like Facebook, with a lil’ Snapchat mixed in, and today’s rollout of Instagram Slideshow, which allows users to upload…
Read note →2017 Super Bowl Player Networking Event
Over Super Bowl weekend I had to opportunity to travel to Houston for the weekend to have a little fun and participate in the 17th Annual Player Networking Event. This event is designed to assist…
Read note →Don’t Have a Social Media Strategy? You’re Missing Out
Do you know the importance of having a social media strategy? So you own/operate an organization in today’s digital world and you don’t use social media…at all? You must own one of those…
Read note →Best of the Blog: My Top Posts of 2016
It’s the end of the year, woo hoo!!!! You might be reflecting on your accomplishments over the past 12 months, evaluating where you stand today and making plans for the coming year. Part of my…
Read note →The Ultimate End-of-Year, Before & After Christmas Gift List for Your Favorite Creative Entrepreneur
They’ve made it through Black Friday, Cyber Monday, Small Business Saturday and are probably ready for 2016 to be over…it’s a great time for a gift! In case you’re struggling with knowing what to…
Read note →How Do You Measure Support?
“My friends and family don’t support my business.” I’ve heard these words more times than I can count from business owners. We expect the people in our immediate circle – family members (both near…
Read note →Five Website Mistakes You’re Making
Let’s be honest, entrepreneurs make mistakes…a lot of them. The whole “learning and growing” part of this journey of building a business involves missteps, blunders and errors. However, if an…
Read note →Dear Entrepreneur, Motivation Doesn’t Matter
Uh, excuse me, what?? Everything that we’ve ever been told as an entrepreneur revolves around motivation. We have to motivate ourselves, we need to create playlists, collect quotes, visualize,…
Read note →Generate Passive Income through Infoproducts
The average millionaire has seven streams of income. If you’re reading this and you consider yourself to be an entrepreneur, small business owner or side hustler, chances are you’ve heard this…
Read note →NUMBER ONE Marketing Mistake Entrepreneurs Make
Mistakes are an unavoidable part of the entrepreneurial journey, but if it’s possible to learn from another person’s blunders, why not do it? According to Mr. Webster, marketing is defined as “the…
Read note →Four Tips to Push Past Your Business Plateaus
Is your business stuck? Do you feel like you’ve stalled or hit a ceiling in your growth? Been there…will probably be there again. Hitting a plateau in your business comes with the territory – but…
Read note →{VIDEO} How to Be Your Own Publicist
Publicity, exposure, attention…we entrepreneurs want all of these things for their business, don’t we? In part one of this blog series I talked about the branding lessons that we could learn from…
Read note →Ready when you are
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