Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
40 posts
Social Media Content Ideas for Service-Based Business Owners
When you’re running a business your content helps prospects and customers build Know, Like and Trust and learn how to get the most out of your company. Particularly when we think about social…
Read note →Content Strategy Vs. Content Plan: Which is Best to Have?
Does my business need a content strategy or a content plan? Which one is best? This is a question that I’ve been asked often by business and brand owners. Content marketing is one of the most…
Read note →What is a Customer Avatar and Why Do You Need One to Be Successful With Your Content?
Content marketing is a great way to increase user engagement, establish your thought leadership and promote your products and services. But if you’re not targeting the right audience with the…
Read note →3 Tips to Be a Confident Content Creator
When it comes to content marketing, I believe that confidence is a VERY important ingredient for success. As marketers who want to use a variety of online networks and channels to grow our…
Read note →5 Mistakes Business Owners Make When Planning Their Content
Are you spending a LOT of time planning the content that you intend to publish, but you’re not getting the results you want?Content marketing is an increasingly important tool for businesses of…
Read note →Position Your Products for Sale Using Content
When I talk to business owners about their content marketing activities and how they’re using content, the general frustration is they’re not getting the results they want. I usually respond with…
Read note →Three Types Of People That Follow You Online – Make the Connection with Your Content
When it comes to your content marketing, what you don’t know can frustrate you and hurt your business. It takes a lot of time and resources to plan content that attracts, engages and converts your…
Read note →Avoid Crappy Content Marketing: Three Things to Look Out For
Content marketing is a force multiplier for every purpose-driven business & brand owner that chooses to use it – but there are three things to consider if you want to avoid crappy content.…
Read note →Why Your Learning Is a Content Marketing Hack
I get a kick out of teaching entrepreneurs how to excel in their businesses, but I know I wouldn’t be able to do that if I wasn’t learning myself. I believe that once you stop learning, you stop…
Read note →Top Five Content Marketing Answers You Need to Know Now
“Content is everything. Everything is content.” – Moniek James If you’ve followed me online for a while you may have heard me say this once or 3-5 times. I believe that content is THE way for…
Read note →How to Be a Mesmerizing Content Marketer: Award-Winning Playwright & Screenwriter Offer Tips
Now more than ever, it matters that business owners are sending the right message. When consumer trends change, the businesses that are able to adapt their messaging to suit the current reality…
Read note →Content is the Building Block for Your Marketing
“Make your marketing so useful people would pay for it.” – Jay Baer Every business owner knows they should be marketing constantly, right? Whether you choose to pay for it or not, promoting your…
Read note →Six Essential Content Marketing Lessons You Need to Know Inspired by ‘Hamilton’ on Disney Plus
Hamilton is on Disney+ and I’m beyond excited. The play brought fresh interest and excitement during its run on Broadway, and now it’s available for anybody with a subscription to watch on repeat.…
Read note →Four Livestreaming Content Marketing Advantages
In my opinion, content marketing provides the type of benefits for business owners that can’t be duplicated. If you’re taking advantage of this time where people are spending more time at home…
Read note →Beat Content Marketing Imposter Syndrome With One Mindset Shift
Do you sometimes feel like if you were to publish more content online you’ll be exposed as a fraud?Are you worried that you’re not the expert so you can’t possibly have anything to offer somebody…
Read note →Own What You Create – Content Marketing Lesson from Taylor Swift
Content is everything, everything is content. My approach to launching and building my businesses over the years has been to leverage content for maximum impact. Because I see practically…
Read note →“Everybody Has a Story” – 2019 Player Networking Event, Jack Canfield + Patty Aubery
“Everybody has a story.” If you’re a business owner and you believe this to be true, then you also believe that you have something to say. I attended the 2019 Player Networking Event in Atlanta…
Read note →WARNING: You’re Losing Money by Not Creating Content
“Content is everything. Everything is content.” I’ve been known to say this to my one-on-one clients when they say there’s no time to create and publish content. In this saturated online…
Read note →Be a Voice, Not an Echo
STOP COPYING ME!!!!!!! Okay, this isn’t grade school, but I’m seeing more of this going on in the small business community these days and I can’t take it anymore. I know that imitation is supposed…
Read note →Four Step Content Marketing Planning Process
If have a blog, YouTube channel or post about your products/services on social media you’re not planning in advance, you are behind the curve of power. Content marketing planning doesn’t have to…
Read note →Ready when you are
Prefer the conversation over the essay?
Bring a live decision to a clarity call and we'll work it through together.