Notes
Content planning, guardrails, and craft.
Ten years of essays on content planning, marketing strategy, and generative AI for leaders making real decisions — what to adopt, what to refuse, and how to keep your voice while moving fast. New here? Start with the free Marketing Clarity Scorecard.
Archive
161 posts
AI Without Confusion: AZ Association for Lifelong Learning Conference
A few weeks ago I spoke at the Arizona Association for Lifelong Learning Conference about responsible AI adoption in adult education, and I started my session with a message I wanted every…
Read note →Responsible AI for Organizations That Can’t Afford Mistakes, Part 3: Why Nonprofits Can’t Treat AI Like a Productivity Tool
Many nonprofits are already using AI; they just haven’t decided how to use it. That distinction matters more than most leaders realize. Because when AI enters an organization without a clear…
Read note →Responsible AI for Organizations That Can’t Afford Mistakes, Part 2: Where Workflows Fit in AI Governance
In the first article in this series, I introduced the framework I use when guiding nonprofits and midsize organizations through responsible AI adoption: Clarity → Governance → Workflow → Tools →…
Read note →Responsible AI for Organizations that Can’t Afford Mistakes, Part 1: My Framework for Responsible AI Adoption in Nonprofits & Midsize Organizations
Most AI adoption strategies are currently being written by the ‘Add to Cart’ button. We’re treats subscriptions like solutions, which is a bit like buying a treadmill and wondering why your heart…
Read note →AI Isn’t a Tool: Why Treating It Like an Intelligence System Matters More
I’ve watched the same patterns play out over and over: business owner try to use AI for their marketing. They type in a prompt. The output comes back…it’s okay, but not quite right. So they try…
Read note →Why Your AI Content Still Feels Generic (And How to Fix It in a Day)
The uncomfortable truth about ChatGPT, Claude, and every other AI tool you’re using right now You’ve probably seen it happen. Someone posts about how they “used AI to write their entire content…
Read note →What an AI Watchdog Series Should Make You Ask About Your Brand
Over the past few weeks, I’ve been diving into The Atlantic’s AI Watchdog series, a powerful and sometimes unsettling look at how the content we’ve all created (books, videos, articles, social…
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You Can’t Fix Fuzzy Marketing with More Content: Why Brand Clarity Comes First
Can you imagine how frustrating it would be to feel like you’re doing all the “right” things in your marketing — posting consistently, sending emails, doing video — and still not seeing results?…
Read note →5 Signs You Need a Marketing Strategy Makeover
When your marketing starts to feel off, that usually means there’s a reason to start asking new questions.But the hard part isn’t calling out the symptoms of the disconnect, it’s knowing whether…
Read note →Stop Guessing, Start Leading: Why Your Business Needs a Marketing Strategy Blueprint
The Marketing Strategy Blueprint isn’t just a plan for what to post—it’s a full messaging and content system built with your goals, audience, and brand voice at the center.
Read note →The Future of Content Planning: AI as Your Strategic Ally
Content planning has always been a cornerstone of effective marketing, but we tend to overlook/ignore/act like it’s not time-consuming and overwhelming. Enter AI. AI can revolutionize how you…
Read note →Why AI Fails Without a Strong Brand Foundation (and How to Fix It)
AI is a powerful technology and tool, but it’s not magic. When it comes to marketing, the success of your AI outputs/experience depends on what you feed it. If your brand’s foundation is weak or…
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Unlock Your Content Strategy with AI: (Re)Introducing the AI-Powered Strategic Content Planning Kit
You’ve heard all the buzz around AI, but you’re still asking yourself, ‘How can this actually work for my business?’ I asked myself that too—and then I built a solution… Let’s be…
Read note →From Curiosity to Confidence: Lessons from a Year of Marketing Clarity with AI
The year is coming to a close, and I’m reflecting on an incredible year of growth—growth for my business and for the business owners and marketers I’ve had the privilege of working with. This year…
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5 Ways AI Helps Marketing Teams Save Time (Without Replacing Creativity)
Business owners with in-house marketing teams are always looking for ways to save time, get more done, and improve efficiency while maintaining creativity and quality. With so much hype around AI,…
Read note →How AI is Transforming Small Businesses in 2024: Insights and Opportunities
In 2024, small businesses have increasingly turned to Artificial Intelligence (AI) to streamline operations, enhance customer experiences, and stay competitive. As someone who has been deeply…
Read note →Transforming Marketing from the Ground Up: A Financial Institution’s Success Story
A solid marketing foundation in financial services isn’t an option; it’s a necessity for success. When a leading financial institution approached me with the challenge of building its marketing…
Read note →Leverage AI for Customer Discovery: Takeaways from the AI Insights Summit
As a speaker for the recent AI Insights Summit, I had the opportunity to share strategies on how AI can revolutionize how we approach customer discovery and content strategy. My session,…
Read note →Marketing Strategy 101: Mapping Your Customer’s Journey
Do you have enough content to suppport your intended customer through their journey to saying yes? According to a 2023 Google-commissioned study, 60% of consumers take an average of six or more…
Read note →Communicate Your Brilliance: Stand Out on Your UVP
In a highly competitive market, it is crucial to clearly define and communicate your unique value proposition (UVP) to differentiate your brand and capture your audience’s attention. Sometimes…
Read note →Ready when you are
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